Account Executives, Please Be Good To Your Unicorns 🦄
Sales engineers are, in the words of ChatGPT, the magical unicorns of the business world. They blend tech genius with sales swagger, charming customers with their jargon and dazzling demos.
With a sprinkle of charm and a pinch of technical brilliance, they help bring home the bacon.
In today’s video, I discuss setting them up for success. My advice applies equally to resources in customer success, implementation, and beyond.
Outstanding SEs inspired this video I worked with earlier in my career, including Jonathon Goade, Salman Mian, and Gary Morgan.
This video was produced with software by TechSmith’s SnagIt, Canva, and Blackmagic Design’s Davinci Resolve. Hardware by Elgato (Stream Deck, FaceCam, and Key Light), Rode Microphones Aust. Pty and PreSonus Audio’ Revelator io24.
Music today from the album Good Lies by Overmono.
#salesengineering #salesengineer #solutionsconsultant #salesexcellence #accountexecutive #preparation
